With 11 years of professional experience and 2 years of people management, I am a seasoned designer with a strong track record in creating impactful products. I am a natural leader and problem-solver experienced in guiding projects from ideation to validated implementation. I excel when partnering cross-functionally. But my attention to detail, strong analytical skills, and ability to deduce research inform my design decisions that solve both user and business goals.

Product Design Manager
Synack | Sep ‘21–Jan ‘23

• Design lead focused on elevating the Client Portal to consumer-grade UX/UI through engagement and enablement initiatives such as onboarding, education, and self-service.
• People leader of 4 direct reports; helping develop goals, provide feedback, mentorship, and establish expectations and responsibilities to stakeholders.
• Partnered cross-functionally to define objectives and key results, sprint priorities and future roadmaps that aligned with business goals and customer needs.
• Led creation of a robust design system used across 3 platforms. Components focused on accessibility and UX best practices, solving issues with consistency and efficiency.

Senior Product Designer
Workday | Apr ‘19–⁠Sep ‘21

• On Design X; innovation team focused on emerging tech and the future of Workday; including WayTo by Workday, their first consumer-facing product using blockchain.
• Scaled MVP to launched product on Android and iOS; from 0 to ~20k users in a limited availability pilot.
• Worked closely with PM and Dev leads to discover new use cases, develop iterations, and deliver a product for major customers and United States Government.
• Defined new user mental models; leading to core platform pivot and increased adoption.

Senior Product Designer
Asurion | Aug ‘18–⁠Apr ‘19

• On Sales Portal; single point of contact for in-store AT&T sales representatives. Scaled from design sprint, to test market, to full-service platform used nationally; gaining the business of Verizon and Sprint and increasing annual revenue.
• Worked collaboratively to discover, define, design and deliver solutions for complex problems. Utilized HEART framework to increase usage by ~10x in 8 months.
• Combined quantitative data and qualitative feedback from bi-weekly in-store visits; redesigned product from activities like card sorting, affinity diagramming, and user testing.
• Developed design library to support exchangeable branding styles for rapid prototyping.

Senior Designer
PrescribeWellness | Feb '17–Aug '18

• Established brand guidelines from new logo; maintained all internal and external assets, and designed consumer-facing creative material and UI for the consumer product.
• Using an agencies visuals (ueno.), redesigned website based on formative research; won 2 design awards, 2017 dotCOMM Platinum Award and 2017 eHealthcare Leadership Award.
• Collaborated with stakeholders to create designs that best suit the user and business needs; helping design the first iOS application with wireframes, mockups and final prototypes.
• Interviewed and hired designers to create an in-house team; established new processes for internal departments focused on efficiency.

Designer
Össur | Jul '11–Feb '17

• Designed first digital products. Product Showcase, interactive marketing to engage customers; SmartMeasure, custom knee brace measuring app; led to 90% adoption and $1m in new sales.
• Worked collaboratively to optimize sales efficiency and effectiveness utilizing mobile technologies; such as cloud storage to allow on-the-go file sharing and cut down print costs.
• Strategized with product managers to create tools for new product launches. Weekly meetings to discuss strategy and implementation to create functional materials.
• Designer for all creative in Americas and played a key role in the 2014 global design rebrand.

UX & Customer-Centered Design
California State University, Fullerton

Bachelor of Fine Arts, Graphic Design
San Diego State University