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Product Design Leader & Strategist
From San Francisco, California USA
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HELLO, MY NAME IS PAUL —

I'm an Experience Design Manager at Wells Fargo.

Previously design lead at Synack and Workday.

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ABOUT

I am a natural leader and problem-solver experienced in guiding projects from ideation to validated implementation. I excel when partnering cross-functionally. But my attention to detail, strong analytical skills, and ability to deduce research inform my design decisions that solve both user and business goals.

EXPERIENCE

Experience Design Manager
Wells Fargo | May ‘23–Present

  • People leader to Product and Content Designers on the Strategy Digital, and Innovation (SDI) team

Product Design Manager
Synack | Sep ‘21–Jan ‘23

  • Design lead focused on elevating the Client Portal to consumer-grade UX/UI through engagement and enablement initiatives such as onboarding, education, and self-service.
  • People leader of 4 direct reports; helping develop goals, provide feedback, mentorship, and establish expectations and responsibilities to stakeholders.
  • Partnered cross-functionally to define objectives and key results, sprint priorities and future roadmaps that aligned with business goals and customer needs.
  • Led creation of a robust design system used across 3 platforms. Components focused on accessibility and UX best practices, solving issues with consistency and efficiency.

Senior Product Designer
Workday | Apr ‘19–⁠Sep ‘21

  • On Design X; innovation team focused on emerging tech and the future of Workday; including WayTo by Workday, their first consumer-facing product using blockchain.
  • Scaled MVP to launched product on Android and iOS; from 0 to ~20k users in a limited availability pilot.
  • Worked closely with PM and Dev leads to discover new use cases, develop iterations, and deliver a product for major customers and United States Government.
  • Defined new user mental models; leading to core platform pivot and increased adoption.

Senior Product Designer
Asurion | Aug ‘18–⁠Apr ‘19

  • On Sales Portal; single point of contact for in-store AT&T sales representatives. Scaled from design sprint, to test market, to full-service platform used nationally; gaining the business of Verizon and Sprint and increasing annual revenue.
  • Worked collaboratively to discover, define, design and deliver solutions for complex problems. Utilized HEART framework to increase usage by ~10x in 8 months.
  • Combined quantitative data and qualitative feedback from bi-weekly in-store visits; redesigned product from activities like card sorting, affinity diagramming, and user testing.
  • Developed design library to support exchangeable branding styles for rapid prototyping.

Senior Designer
PrescribeWellness | Feb '17–Aug '18

  • Established brand guidelines from new logo; maintained all internal and external assets, and designed consumer-facing creative material and UI for the consumer product.
  • Using an agencies visuals (ueno.), redesigned website based on formative research; won 2 design awards, 2017 dotCOMM Platinum Award and 2017 eHealthcare Leadership Award.
  • Collaborated with stakeholders to create designs that best suit the user and business needs; helping design the first iOS application with wireframes, mockups and final prototypes.
  • Interviewed and hired designers to create an in-house team; established new processes for internal departments focused on efficiency.

Designer
Össur | Jul '11–Feb '17

  • Designed first digital products. Product Showcase, interactive marketing to engage customers; SmartMeasure, custom knee brace measuring app; led to 90% adoption and $1m in new sales.
  • Worked collaboratively to optimize sales efficiency and effectiveness utilizing mobile technologies; such as cloud storage to allow on-the-go file sharing and cut down print costs.
  • Strategized with product managers to create tools for new product launches. Weekly meetings to discuss strategy and implementation to create functional materials.
  • Designer for all creative in Americas and played a key role in the 2014 global design rebrand.
EDUCATION

UX & Customer-Centered Design
California State University, Fullerton

Bachelor of Fine Arts, Graphic Design
San Diego State University

WANT TO BUILD SOMETHING GREAT TOGETHER?

LET'S COLLABORATE.

 

©2023 ALL RIGHTS RESERVED

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