Senior Experience Design Manager
Wells Fargo   |   May '23–Present

• People leader to Design Managers, Product Designers, and Content Designers (16 total) on the Strategy, Digital, and Innovation team. Director level for Checking and Savings (previously Credit Card); owning sales, activation, onboarding, engagement, loyalty and rewards.
• Empathetic and pragmatic advocate for my reports; motivating and developing their goals, providing ongoing feedback and mentorship, establishing expectations and responsibilities, and leading by example as a player/coach; values seen by behavior.
• Reduce support calls by 700k, saving $3M in 6mo; increase time to complete application by 10% and reduce drop-off by 35%.
• Mobile app focused led to 4.7 → 4.9 app store rating and 28M→ 32M users in 2 years.

Product Design Manager
Synack   |   Sep '21–Jan '23

• Design lead focused on elevating the Client Portal to consumer-grade UX/UI through engagement and enablement initiatives such as onboarding, education, and self-service.
• Partnered cross-functionally to define objectives and key results, sprint priorities and future roadmaps that aligned with business goals and customer needs.
• Led creation of a robust design system used across 3 platforms. Components focused on accessibility and UX best practices, solving issues with consistency and efficiency.
• Decreased support calls through centralized help center and tool tips; increased adoption through educational step-by-step onboarding; increased retention through dashboard redesign.

Senior Product Designer
Workday   |   Apr '19–⁠Sep '21

• On Design X; innovation team focused on emerging tech and the future of Workday; including WayTo by Workday, their first consumer-facing product using blockchain.
• Scaled MVP to launched ecosystem (desktop, Android, iOS); from 0 to ~20k users in a limited availability pilot. Worked closely XFN with PM and Dev leads to discover new use cases, develop iterations, and deliver a product for major customers and United States Government.
• Defined new user mental models; leading to core platform pivot and increased adoption.

Senior Product Designer
Asurion   |   Aug '18–⁠Apr '19

• On Sales Portal; single point of contact for in-store AT&T sales representatives. Scaled from design sprint, to test market, to full-service platform used nationally; gaining the business of 3 additional carriers (Verizon, T-Mobile, Sprint) and increasing annual revenue.
• Combined quantitative data and qualitative feedback from bi-weekly in-store visits; redesigned product from activities like card sorting, affinity diagramming, and user testing. Utilized HEART framework to increase usage by ~10x and increase speed by 18% in 8 months.

Senior Designer
PrescribeWellness   |   Feb '17–Aug '18

• Established brand guidelines; maintained all internal and external assets, and designed consumer-facing creative material and UI for the consumer product.
• Using an agencies visuals (ueno.), redesigned website based on formative research; won 2 design awards, 2017 dotCOMM Platinum Award and 2017 eHealthcare Leadership Award.

Graphic Designer
Össur   |   Jul '11–Feb '17

• Designed first digital products. Product Showcase, interactive marketing to engage customers; SmartMeasure, custom knee brace measuring app; led to 90% adoption and $1M in new sales.
• Worked collaboratively to optimize sales efficiency utilizing mobile technologies; such as cloud storage to allow on-the-go file sharing and cut down print costs ~$70-100k annually.

Yale School of Management
Business Perspectives for Creative Leaders

California State University, Fullerton
UX & Customer-Centered Design

San Diego State University
Bachelor of Fine Arts, Graphic Design